{SCA} HSY is predominantly a bridal house specializing in couture best known for combining contemporary silhouettes with traditional techniques of old.

Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harpers Bazaar.Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards including the Ahlan Fashion and Lifestyle awards 2009, One of the I.Q magazine’s top 20 Fashion Icons of the world in 2009 and amongst Ahlan’s Hot 100 people 2009 and 2010, Hassan has been actively involved in the world of fashion for over 15 years.