PFDC and Sunsilk are proud to present their second Fashion Week from the 10th to the 13th of November 2010 in the cosmopolitan city of Karachi featuring 4 days of high fashion by Pakistani designers across the country, encompassing both the leading names from the industry as well as its emerging talents.

The four-day event, organised by the Pakistan Fashion Design Council (PFDC) and which will see as many as 24 designers showcasing their myriad collections on the runway is also an affirmation that fashion weeks will now be a staple in the country.

It is the platform to map Pakistan on international fashion week circiuts. This will be the second time the event is being held and there will be a complete synergy between three aspects of the business – the designers, the crafts people and the textile industry. All three have worked together in a planned, cohesive and sustained manner to add value to products, Sehyr Saigol, chairperson of PFDC’s executive committee, told IANS.