It’s a fact: you know a lot about beauty. You know how to get your eyebrows on fleek, and you’re one of those people who can watch a Youtube tutorial only once on how to imitate Rihanna’s makeup style and know exactly how to get it right. You love blogging about it, not only because it’s your passion, but also because you know how much style can empower women. You’ve got lots of readers, which is why you’ve decided you make your blog into a business. Whether you’re making money from selling ad space or selling products on your online store, you want to be as successful as you can.
That’s why we’ve put together some strategies you can use to make your beauty blog a successful business. From using the right Facebook engagement strategies to the best SEO practices, here’s how to make your beauty blogging business a success.
1. Focus on your look
One of the benefits of being a beauty blogger is that you already have a pretty good appreciation for a beautiful website. In the same way that you know how to complement the right shades of eyeshadow with any eye color, you know what fonts and color combinations work best for your website. But having a great website is more than that. You have to think about the layout, too. For example, how much room will the images in your blog posts take up? And if you have an ecommerce section, you need to think about how you’re going to show off your products.
Luckily, some great templates are already pre-set with site builders like Wix and Weebly. And the best part is that they also have options for mobile optimization, which is hugely important in 2018. Smartphone adoption surpassed 80 percent of all mobile phone users in the US back in 2016, and it’s only becoming more common as the years go on. Chances are your readers will find you on their phones, even before they find you on a computer!
2. Include videos and images in your posts
If you don’t already include videos and images in all of your blog posts, it’s time to start. As a beauty blogger, you should be doing this for two reasons. For one thing, posts with videos are far more successful: in 2017, 94 percent of businesses saw videos as effective tools. Additionally, videos and images are a great way for you to illustrate what you’re blogging about. However good you are at writing about shades of red in theory, physically demonstrating what you mean to your readers will have a greater impact.
And then there’s another benefit to using images: they can improve your SEO. By using the right keywords in your images, more readers searching for something related to your posts will find you. And if they’re only using Google images–which is likely if they’re looking for beauty tips–your image will show up, leading them straight to your website. To learn more about optimizing images, take a look at these tips from Yoast.
3. Kill it on social media
Another great way to succeed as a beauty blogger is by spending a large amount of your life on social media. Of course, great content is key to a successful blog, but no one’s going to find you if you don’t put yourself out there. Especially because so many beauty bloggers are looking to attract millennial and Gen Z readers, it’s smart to be active on Facebook, Instagram, and Snapchat. Over half of Gen Zers are on Snapchat at least 11 times a day, so if you aren’t sure how to use it, it’s time to learn. (Here are some tips.)
When it comes to your social media accounts, remember that looks are important. Choose one filter to use for your Instagram photos so that the vibe will be consistent, and have it match the look of your blog. Create logos that work on all social media accounts, and that will look good on both a desktop and a mobile phone screen. Additionally, be smart about creating business accounts on Instagram and Facebook – you’ll automatically get more leads, and you’ll be able to get insights about your page visitors, too.
These are some of the best ways to get more readers interested in your beauty blog–which is what will lead to your success in the long run. Now that you’ve mastered these strategies, you can start making some money from ads, ebooks, and Skype makeup tutorials.
Why did you decide to start blogging about beauty? What’s most rewarding about it?